4 Keys To Effective Web Design

Be Easy To Use

Modern web design should be centered on the user experience. On a well-designed website, visitors know exactly where to go and what to expect when they get there. This makes it easier for them to learn about your company and what it can do for them. If a website is confusing or misleading it will be abandoned….quickly (did we mention 5 seconds?). Here are some common mistakes:

• Poor or confusing layout
• Broken Links or Confusing Navigation
• Poor Wording Choices

Professional Looking

Simply put, if your site doesn’t look professional then that is what it will say about your business. You are a credible professional and your website should look like one to! With 90% of all consumers doing their research online before purchasing you could be turning off prospects just by having poor or outdated graphics. You know the saying “you never get a second chance to make a first impression”? It has never been truer. Here are some common graphical pitfalls:

• Flashing Colors / Banners
• Bulky, Distracting Repeating Backgrounds
• Color Overload (usually you don’t need EVERY color of the rainbow)

Search Engine Friendly

Either a website is designed with search engines in mind or it isn’t. A site that is not SEO friendly will have a much harder time achieving good search engine results no matter how much ‘after the fact’ SEO work is done. Web design done with SEO in mind can lead to many more visits from search engine results. Here are some SEO best practices:

• Text-based Navigation – avoid using graphical button.
• Typography and Text Formatting – Utilize the different page headings, bullet lists, etc.
• Search friendly text – Make sure your text includes keywords and phrases in a logical way. As Google says, don't write your content to the search engine, write to your customer.

Flexible

Good web design should be scalable and responsive. This means that it should be able accommodate what is on your site today but also able to absorb what might go on your site next month or even the next year while looking good on any device. This single issue can save you aggravation and the money spent having your site redesigned.

If your site doesn’t meet these requirements then it is probably time to think about having your website redesigned. Don’t run the risk of falling behind your competition. Stay ahead of the pack. With our affordable small business website design packages 21^st Century Web Design can assists you in creating a modern, elegant, functional site that will outshine your competition!

Call or contact us today to request your free website design estimate today! (321) 723-6945